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Unveiling Maastricht’s Hidden Treasures: A Journey with a Secret City Trails city game

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As a student, having studied in Maastricht for around three years, I realised my exploration of the city had been limited. Seeking to break free from routine, I discovered Secret City Trails. It offers an enticing adventure through hidden gems and untold stories. Join me as I delve into the heart of the city’s mysteries and discover Maastricht with this interesting city game. 

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Enjoy in 50+ cities in Europe

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As the weekend approached, I found myself faced with a rare and precious commodity: free time with absolutely no plans in sight. At this point I realised with a pang of regret that my exploration of this vibrant city had been surprisingly limited. Sure, I frequented the usual haunts, but when it came to recommending hidden gems or off-the-beaten-path adventures, I found myself drawing a blank.

Determined to discover more of what Maastricht had to offer, I turned to the internet for inspiration. After some diligent googling, I stumbled upon the treasure hunt from Secret City Trails in Maastricht. Its promise of adventure and exploration piqued my interest. Secret City Trails offers a tantalising opportunity to uncover the city’s secrets. With nothing to lose and everything to gain, I made the spontaneous decision to dive headfirst into this unknown adventure.

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First I contacted a friend. Together we agreed to venture into this new experience. So I quickly bought a game through the website. Within minutes an email popped into my inbox. In this email we found everything we needed to embark on this escapade: the starting location, a play link, and a handful of helpful tips. This really ensured us that we were going to be able to make the most of our experience.

Excitedly, we awaited the next day, eager to dive into the unknown. As the sun rose, we found ourselves standing at the designated starting point. With a quick tap on the “Let’s Play” button, our adventure officially commenced.

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We started to discover Maastricht in the middle of the centre. Although it was quite busy with people, the first riddle popping up on the phone told us to follow the gaze of a man chiselled in stone and cross under a gate. In fact we where then quickly guided away from the crowds. Upon arriving at the correct location, the question had us searching for a statue. We had to take a closer look around the area in order to find out its name. After filling out the correct answer we unlocked an interesting story about the statue and its origin. In the meant time first step of discovering Maastricht with this city game was made!

I don’t want to spoil any riddles for you because discovering the answer yourself is priceless. But just to give you an idea, we looked at things we had never noticed before. On one hand the riddles are diverse, with varying difficulty levels. On the other hand, as long as you keep your eyes open and your wits about you, you should be able to find the correct answer.

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At some point in the experience, we were suggested to take a break. Since we liked lo eat something, we accepted the suggestion of the local creators. They wrote in the city game to go a most charming cafe we had not heard about before. Here we each enjoyed one of the daily specials. Café Forum is a great place to eat some lunch, or even to unwind with a cup of coffee or tea. Just so you are aware, the experience is pretty flexible and you can take a break whenever you feel like it

Going for this walk made us feel super excited, stumbling upon quite a few hidden gems while exploring new places. Even though we were in our own city, it felt like an adventure. We checked out all sorts of neat sculptures and secret alleys. Every story we read made us feel more connected to our own neighbourhood, uncovering all its mysteries and cool stuff as we went along.

 

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Concluding our adventure, we found ourselves on a charming square in the heart of Maastricht. To mark our achievement, we opted to toast with a revitalizing drink at one of the numerous terraces in the area. Using this city game to discover more about Maastricht was really fun!

Secret City Trails have over 100 different discovery walks across 50+ cities in Europe. So make sure to check if there is one near you. You don’t need to save your adventures for the holiday, go exploring in your own city

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Secret City Trails is acquired by CityGoose

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Secret City Trails, the platform for self-guided, playful, city discovery experiences, is being acquired by the Netherlands-based, CityGoose. 

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CityGoose is truly excited about continuing the great work of Secret City Trails, said Lidwine.

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Secret City Trails was founded in 2017 by Kristina Palovicova and Wendy van Leeuwen to reinvent how people discover and enjoy cities. What started as a two-women, bootstrapped project grew into a venture-backed business with a presence in more than 60 European cities. With a community of over 90 creators, the team developed hundreds self-guided, web-based walks that help the participants discover hidden and lesser-known spots across cities.

“With support from Speedinvest, Techstars and Transavia Ventures – and of course our customers – our small, yet inventive, team delivered high-quality experiences all across Europe and grew steadily for several years. However, as founders, we realised the time had come to pass on the baton”, Kristina commented.

“Like the overall tourism sector, our business was deeply affected by the pandemic. Post lockdowns, we realised that we didn’t have enough resources to get back to our pre-pandemic growth and then scale even more. We are grateful to have found a team of wonderful people that will carry on delivering on our vision”, Wendy added.

From May 2022, Lidwine Goessens and Frans Ottenhoff, the founders of CityGoose, will take over the Secret City Trails brand, the platform and the management of the team. Also, most of the Secret City Trails creator community will continue to bring their knowledge and experience of their cities to both the curious locals and to the visitors.

“CityGoose is truly excited about continuing the great work of Secret City Trails. Spreading our wings from the Benelux to Europe is a great step forward. It allows us to satisfy our personal curiosity about the world as well as to work with a great group of local route creators.”, said Lidwine. Frans added, “expanding internationally allows us to give more people goosebumps when exploring cities!”

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The City Goose team will continue to work closely with Transavia Ventures to promote the playful, self-guided discovery experiences all across Europe. 

Nico Gielen, Investment lead of Transavia Ventures, explained, “we are very happy with the takeover of Secret City Trails by CityGoose. CityGoose has an experienced team and a lot of knowledge in developing and marketing interactive city walks. This allows us to continue to inspire our passengers with self-guided discovery experiences in many of our destinations.”

To stay updated with news from Secret City Trails, follow the brand on Instagram.

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CityGoose is truly excited about continuing the great work of Secret City Trails, said Lidwine.

“Expanding internationally allows us to give more people goosebumps when exploring cities!”, added Frans.

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